Course Catalog and Schedule



Changing Business Models in the Media Industry (MEDM-916-B)
0.50 Credit
TCE BidStats

Description:
In this class, students will get a comprehensive view of media business models by interacting and learning on media they all currently use and enjoy (Facebook, AMC, VH1). We will get behind the models to understand the key leverage factors for what makes successful models work, and why some tried and true media models are failing rapidly. Students will come out of this class with an appreciation for the business of the media, with visits from highly experienced executives in the media business making the very decisions we will be discussing in class. Overall, expect to go on a full journey understanding the media world through the focused business view on the business models that support the entire industry.

Prerequisites:
None

Download Schedule Information
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Academic Year Term   Course ID Title Sec ID   Credits Syl Instructor Times Campus Location Mand 1st Exam
2013-2014 Spring 2014 MEDM-916-B Changing Business Models in the Media Industry 81 0.50 Barnett, Amy Wed 06:30 PM - 09:30 PM Evanston Jacobs (276) N