Do you plan to pursue a “regular” career in marketing, finance, operations, or consulting at a major company? Would you also like to make a positive impact on the world, not just in your spare time but at your workplace? This class is designed for those who wish to connect their values to their “daytime job,” beyond personal ethics. It is about leading social innovation from the bottom up rather than the top, and hence especially suitable for early career professionals. The course provides a framework and practical toolkit for how to identify opportunities, get support and navigate the corporate landscape in promoting social and environmental issues. We draw on case analyses and the first-hand experiences of guest speakers who have succeeded (or not) in driving social and environmental change in the companies they work with – creating new products, business lines and organizational policies that are both financially viable and achieve outcomes that extend beyond profits.
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