Course Catalog and Schedule

Understanding the Media and Content (MEDM-432-0)
1.00 Credit
TCE BidStats

As the first class for most media management majors, this class serves a dual purpose: to introduce issues and trends in media management, and to explore the role of content in the media. The first portion of the class develops an understanding of the media, their size, business models, and roles and purposes. The course covers traditional media, such as broadcast and print, as well as new electronic media and emerging technologies. The class also examines the role content plays in strategy implementation -- how content affects business decisions and how business decisions affect content. Students are taught five frameworks for understanding and evaluating content and media platforms. They also are asked to determine in what ways content contributes or inhibits competitive advantage, especially in a rapidly changing technological environment. Content ranges from personalized information to mass messages, and includes news, advertising and entertainment.


There are no sections matching your search criteria. Please search again with different criteria or contact the Kellogg School registrar for more information.