Marketing Research and Analytics (MKTG-450-0)
1.00 Credit
TCE BidStats

Description:
The broad objective of this course is to provide a fundamental understanding of marketing research methods employed by well-managed firms. The course focuses on integrating problem formulation, research design, questionnaire construction, sampling, data collection, and data analysis to extract the most valuable information. The group project constitutes a key element of the learning experience. Students work in teams, utilizing marketing research techniques to solve business problems faced by real firms from a wide variety of industries. Throughout the course, we examine the proper use of statistical applications as well as qualitative methods, with an emphasis on the interpretation and use of results. At the end of the quarter, student teams present their findings and make recommendations to their clients. There is no final exam.

Prerequisites:
Full-Time: (MKTG-430-0 OR MKTGM-430-0)
E&W: (DECS-431-0 OR DECS-440-0) AND (MKTG-430-0 OR MKTG-440-0)

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Academic Year Term   Session Course ID Title Sec ID   Credits Syl Instructor Times Campus Location Mand 1st Exam
2019-2020 Fall 2019 10 Weeks MKTG-450-0 Marketing Research and Analytics 31 1 Bockenholt, Ulf Tue/Fri 10:30 AM - 12:00 PM Evanston Global Hub (2410 A&B) Y Confirm final deliverables with professor and syllabus.
2019-2020 Fall 2019 10 Weeks MKTG-450-0 Marketing Research and Analytics 32 1 Bockenholt, Ulf Tue/Fri 1:30 PM - 3:00 PM Evanston Global Hub (2410 A&B) Y Confirm final deliverables with professor and syllabus.
2019-2020 Fall 2019 10 Weeks MKTG-450-0 Marketing Research and Analytics 81 1 Bockenholt, Ulf Sat 1:30 PM - 4:30 PM Chicago Wieboldt (350) Y
2019-2020 Winter 2020 10 Weeks MKTG-450-0 Marketing Research and Analytics 32 1 Touré-Tillery, Rima Mon/Thu 3:30 PM - 5:00 PM Evanston Global Hub (2110) Y Confirm final deliverables with professor and syllabus.
2019-2020 Spring 2020 10 Weeks MKTG-450-0 Marketing Research and Analytics 31 1 Achar, Chethana Tue/Fri 8:30 AM - 10:00 AM Evanston Global Hub (2410 A&B) Y Confirm with professor and syllabus.
2019-2020 Spring 2020 10 Weeks MKTG-450-0 Marketing Research and Analytics 32 1 Achar, Chethana Tue/Fri 10:30 AM - 12:00 PM Evanston Global Hub (2120) Y Confirm with professor and syllabus.
2019-2020 Summer 2020 10 Weeks MKTG-450-0 Marketing Research and Analytics 81 1 Maoz, Eyal Tue 6:00 PM - 9:00 PM Chicago TBD (Room TBA) Y