Marketing Research and Analytics (MKTG-450-0)
1.00 Credit
TCE BidStats

Description:
The broad objective of this course is to provide a fundamental understanding of marketing research methods employed by well-managed firms. The course focuses on integrating problem formulation, research design, questionnaire construction, sampling, data collection, and data analysis to extract the most valuable information. The group project constitutes a key element of the learning experience. Students work in teams, utilizing marketing research techniques to solve business problems faced by real firms from a wide variety of industries. Throughout the course, we examine the proper use of statistical applications as well as qualitative methods, with an emphasis on the interpretation and use of results. At the end of the quarter, student teams present their findings and make recommendations to their clients. There is no final exam.

Prerequisites:
Full-Time: (MKTG-430-0 OR MKTGM-430-0)
E&W: (DECS-431-0 OR DECS-440-0) AND (MKTG-430-0 OR MKTG-440-0)

Download Schedule Information

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Academic Year Term   Session Course ID Title Sec ID   Credits Syl Instructor Times Campus Location Mand 1st Exam
2020-2021 Winter 2021 10 Weeks MKTG-450-0 Marketing Research and Analytics 41 1 Touré-Tillery, Rima Fri 1:30 PM - 4:30 PM Evanston TBD (Room TBA) N
2020-2021 Winter 2021 10 Weeks MKTG-450-0 Marketing Research and Analytics 91 1 Touré-Tillery, Rima Thu 6:00 PM - 9:00 PM Chicago TBD (Room TBA) N
2020-2021 Spring 2021 10 Weeks MKTG-450-0 Marketing Research and Analytics 31 1 Bockenholt, Ulf Tue/Fri 1:30 PM - 3:00 PM Evanston N/A (Room TBA) N Please check syllabus. Learning Modalities: Entirely remote with real-time scheduled meetings. Option to attend via Zoom from a classroom in the Global Hub with other classmates (Professor will be teaching remotely). A sign-up e-form for the “Zoom Together” option will be sent to enrolled students around mid-March.
2020-2021 Spring 2021 10 Weeks MKTG-450-0 Marketing Research and Analytics 81 1 Bockenholt, Ulf Thu 6:00 PM - 9:00 PM Chicago N/A (Room TBA) N