Course Catalog and Schedule
Special Topics in Consumer Research (MKTG-540-0)
This course introduces students to new topics and approaches in consumer behavior research. As such, the topics will change from year to year, and students will be challenged to further develop the theoretical model proposed in the papers. Besides being relevant to marketing students, this course is likely of interest to graduate students in psychology, communication studies and education.
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Special Topics in Consumer Research
Lee, Angela Y.
Lee, Angela Y.; Touré-Tillery, Rima
Mon 1:30 PM - 4:30 PM
N/A (Room TBA)