The Marketing Strategy Challenge provides Kellogg students as well as students from other leading MBA programs with the opportunity to apply their marketing knowledge and skills to a strategic marketing issue facing a corporate sponsor. It provides students with the opportunity to develop strategic and tactical marketing recommendations on the marketing issue, based upon: 1) customized class sessions taught by Kellogg Marketing faculty, guest speakers and executives from the sponsor company, 2) knowledge gained from other Marketing courses and 3) insight gained from customer insight and marketing research studies. Ten leading schools will be invited to participate, with the top team from each school presenting recommendations to executives from the sponsoring company.
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