Digital Marketing Implementation (MKTG-956-0)
1.00 Credit
TCE BidStats

Description:
This tactical class prepares you to design, implement, and optimize digital marketing spend on Google Ads, Facebook, Instagram and more. On Google, you will learn about structuring campaigns, keyword research, and effective bid strategies. On Facebook, you will learn best practices for creating audiences and launching ads. You will have an opportunity to spend real marketing dollars. No prior experience with digital marketing is required. After completing the course, you will feel confident launching and managing digital marketing campaigns and analyzing the results. You will also gain the ability to provide constructive feedback to marketing agencies. Core Marketing 430 is a pre-requisite unless otherwise approved by the Professor.

Prerequisites:
Full-Time: MKTG-430-0
E&W: (MKTG-430-0 OR MKTG-440-0)

Download Schedule Information

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Academic Year Term   Session Course ID Title Sec ID   Credits Syl Instructor Times Campus Location Mand 1st Exam
2019-2020 Fall 2019 10 Weeks MKTG-956-0 Digital Marketing Implementation and Strategy 41 1 Desai, Rick Piyush; Levy, Scott Brandon Wed 6:30 PM - 9:30 PM Evanston Global Hub (1120) Y Confirm final deliverables with professor and syllabus.
2019-2020 Spring 2020 10 Weeks MKTG-956-0 Digital Marketing Implementation 41 1 Levy, Scott Brandon Wed 04/04/2020-06/06/2020 6:30 PM - 9:30 PM
Sun 05/03/2020 1:00 PM - 4:00 PM
Evanston Global Hub (L120) Y Confirm with professor and syllabus.
2020-2021 Fall 2020 10 Weeks MKTG-956-0 Digital Marketing Implementation 41 1 Levy, Scott Brandon Wed 6:30 PM - 9:30 PM Evanston TBD (Room TBA) N Remote. Learning Modalities: Entirely Remote/Synchronous
2020-2021 Winter 2021 10 Weeks MKTG-956-0 Digital Marketing Implementation 41 1 Levy, Scott Brandon Wed 6:30 PM - 9:30 PM Evanston TBD (Room TBA) N