Course Catalog and Schedule



Digital Marketing Strategy (MKTG-956-0)
1.00 Credit
TCE BidStats

Description:
Digital marketing is revolutionizing how firms execute and evaluate their marketing activities. In this course, students will gain the industry background knowledge needed to navigate such important topics as: online advertising, search, social media, and online privacy. More and more, firms use experiments to optimize their digital marketing and students will learn to quantitatively and qualitatively evaluate experiments that measure the effectiveness of online advertising effectiveness in particular. Students will gain hands-on experience with using a social media management platform and will learn best practices for social media marketing.

Prerequisites:
Full-Time: (DECS-431-0 OR DECS-440-0 OR MECN-432-0)
E&W: DECS-431-0

Download Schedule Information
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Academic Year Term   Session Course ID Title Sec ID   Credits Syl Instructor Times Campus Location Mand 1st Exam
2016-2017 Spring 2017 10 Weeks MKTG-956-0 Digital Marketing Strategy 61 1 Johnson, Garrett Adam Mon/Thu 8:30 AM - 10:00 AM Evanston Global Hub (L130) N Multiple times available 6/3 - 6/6. Registration required.
2016-2017 Spring 2017 10 Weeks MKTG-956-0 Digital Marketing Strategy 62 1 Johnson, Garrett Adam Mon/Thu 1:30 PM - 3:00 PM Evanston Global Hub (2130) N Multiple times available 6/3 - 6/6. Registration required.

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