Quantitative Marketing: Introduction to Theory and Empirical Methods (MKTG-551-1)
1.00 Credit
TCE BidStats

Description:
This survey course introduces students to substantive and methodological issues in quantitative marketing. We cover ~6 weeks of material on substantive issues such as pricing, advertising, peer effects, and word of mouth. We also cover ~4 weeks of material on methods of causal inference. The readings are multidisciplinary and include topics from marketing, psychology, microeconomics, operations management, and macroeconomics

Prerequisites:
None

Download Schedule Information

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Academic Year Term   Session Course ID Title Sec ID   Credits Syl Instructor Times Campus Location Mand 1st Exam
2020-2021 Fall 2020 10 Weeks MKTG-551-1 Quantitative Marketing: Introduction to Theory and Empirical Methods 21 1 Anderson, Eric T.; Tuchman, Anna Elizabeth Mon 12:00 PM - 3:00 PM Evanston TBD (Room TBA) N