Quantitative Marketing: Statistical Modeling (MKTG-551-2)
1.00 Credit
TCE BidStats

This is a doctoral course on statistical models and topics alternate from year to year. Currently, in odd years the course is on Bayesian methods and computation while in even years the course is on applied and computational statistics. Marketing applications include but are not limited to conjoint analysis, choice models, data minimization, perceptual maps, etc.


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Academic Year Term   Session Course ID Title Sec ID   Credits Syl Instructor Times Campus Location Mand 1st Exam
2020-2021 Spring 2021 10 Weeks MKTG-551-2 Quantitative Marketing: Statistical Modeling 21 1 McShane, Blake Tue 1:30 PM - 4:30 PM Evanston N/A (Room TBA) N