Course Catalog and Schedule
Quantitative Marketing: Statistical Modeling (MKTG-551-2)
This is a doctoral course on statistical models and topics alternate from year to year. Currently, in odd years the course is on Bayesian methods and computation while in even years the course is on applied and computational statistics. Marketing applications include but are not limited to conjoint analysis, choice models, data minimization, perceptual maps, etc.
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Term Sort Order
Quantitative Marketing: Statistical Modeling
Tue 1:30 PM - 4:30 PM
N/A (Room TBA)