Course Catalog and Schedule
Quantitative Marketing: Structural Modeling (MKTG-551-3)
This course provides a foundational understanding of static and dynamic discrete-choice models, with applications drawn from quantitative marketing and economics. The course takes a "hands on" approach to research, with class being a mix of lectures, discussion of articles, and hands-on empirical analysis. Coding assignments are the bulk of the grade.
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Quantitative Marketing: Structural Modeling
Tue 1:30 PM - 4:30 PM
Global Hub (5326)