Theory Building in Consumer Behavior Research (MKTG-531-1)
1.00 Credit
TCE BidStats

The purpose of this course is to acquaint you with the principles of theory building in social science research, to help you distinguish between theory-building research and research with other aims, and to provide you with an opportunity to develop your ability to conceptualize and develop research that builds theory.


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Academic Year Term   Session Course ID Title Sec ID   Credits Syl Instructor Times Campus Location Mand 1st Exam
2019-2020 Fall 2019 10 Weeks MKTG-531-1 Theory Building in Consumer Behavior Research 21 1 Labroo, Aparna; Rucker, Derek D. Mon 9:00 AM - 12:00 PM Evanston Global Hub (5201) N