Course Catalog and Schedule
Theory Building in Consumer Behavior Research (MKTG-531-1)
The purpose of this course is to acquaint you with the principles of theory building in social science research, to help you distinguish between theory-building research and research with other aims, and to provide you with an opportunity to develop your ability to conceptualize and develop research that builds theory.
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Theory Building in Consumer Behavior Research
Rucker, Derek D.
Labroo, Aparna; Rucker, Derek D.
Mon 9:00 AM - 12:00 PM
Global Hub (5201)