Methods and Data in Consumer Research (MKTG-531-2)
1.00 Credit
TCE BidStats

This course focusses on three topics: (1) how to formulate and test interaction effects with continuous and discrete factors in experimental designs; (2) how to perform meta-analyses of multiple as well as single (e.g., your) papers; and (3) how to conduct and interpret mediation analyses. Techniques that facilitate reproducible manuscripts which integrate text, data analyses, and statistical outputs are emphasized.


Download Schedule Information

Command item
Academic Year Term   Session Course ID Title Sec ID   Credits Syl Instructor Times Campus Location Mand 1st Exam
2019-2020 Winter 2020 10 Weeks MKTG-531-2 Methods and Data in Consumer Research 21 1 Bockenholt, Ulf Tue 3:00 PM - 6:00 PM Evanston Global Hub (4301) N