Course Catalog and Schedule
Methods and Data in Consumer Research (MKTG-531-2)
This course focusses on three topics: (1) how to formulate and test interaction effects with continuous and discrete factors in experimental designs; (2) how to perform meta-analyses of multiple as well as single (e.g., your) papers; and (3) how to conduct and interpret mediation analyses. Techniques that facilitate reproducible manuscripts which integrate text, data analyses, and statistical outputs are emphasized.
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Methods and Data in Consumer Research
Tue 3:00 PM - 6:00 PM
Global Hub (4301)