Methods and Data in Consumer Research (MKTG-531-2)
1.00 Credit
TCE BidStats

This course focusses on three topics: (1) how to formulate and test interaction effects with continuous and discrete factors in experimental designs; (2) how to perform meta-analyses of multiple as well as single (e.g., your) papers; and (3) how to conduct and interpret mediation analyses. Techniques that facilitate reproducible manuscripts which integrate text, data analyses, and statistical outputs are emphasized.


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Academic Year Term   Session Course ID Title Sec ID   Credits Syl Instructor Times Campus Location Mand 1st Exam
2020-2021 Spring 2021 10 Weeks MKTG-531-2 Methods and Data in Consumer Research 21 1 Bockenholt, Ulf Tue 3:15 PM - 6:15 PM Evanston N/A (Room TBA) N