Course Catalog and Schedule



Developing Impactful Consumer Research (MKTG-531-3)
1.00 Credit
TCE BidStats

Description:
Taking a problem-solving approach, we examine how psychological insights inform and solve real-world consumption problems, and how real-world problems provide new psychological insights. Taking an empirical deep-dive, we also discuss published data, what we can/cannot infer, how to make objective conclusions, and to enhance their substantive impact (e.g., employing observational data, field studies, choice data, and/or programmatic experimental designs).

Prerequisites:
None

Download Schedule Information
Command item
  
Academic Year Term   Session Course ID Title Sec ID   Credits Syl Instructor Times Campus Location Mand 1st Exam
2019-2020 Spring 2020 10 Weeks MKTG-531-3 Developing Impactful Consumer Research 21 1 Chernev, Alexander TBD Evanston TBD (Room TBA) N