Course Catalog and Schedule
Developing Impactful Consumer Research (MKTG-531-3)
Taking a problem-solving approach, we examine how psychological insights inform and solve real-world consumption problems, and how real-world problems provide new psychological insights. Taking an empirical deep-dive, we also discuss published data, what we can/cannot infer, how to make objective conclusions, and to enhance their substantive impact (e.g., employing observational data, field studies, choice data, and/or programmatic experimental designs).
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Developing Impactful Consumer Research
Rucker, Derek D.
Chernev, Alexander; Rucker, Derek D.
Wed 1:30 PM - 4:30 PM
N/A (Room TBA)