Course Catalog and Schedule
Developing Impactful Consumer Research (MKTG-531-3)
Taking a problem-solving approach, we examine how psychological insights inform and solve real-world consumption problems, and how real-world problems provide new psychological insights. Taking an empirical deep-dive, we also discuss published data, what we can/cannot infer, how to make objective conclusions, and to enhance their substantive impact (e.g., employing observational data, field studies, choice data, and/or programmatic experimental designs).
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Developing Impactful Consumer Research
Mon 1:00 PM - 4:00 PM
Global Hub (5424)