Developing Impactful Consumer Research (MKTG-531-3)
1.00 Credit
TCE BidStats

Taking a problem-solving approach, we examine how psychological insights inform and solve real-world consumption problems, and how real-world problems provide new psychological insights. Taking an empirical deep-dive, we also discuss published data, what we can/cannot infer, how to make objective conclusions, and to enhance their substantive impact (e.g., employing observational data, field studies, choice data, and/or programmatic experimental designs).


Download Schedule Information

Command item
Academic Year Term   Session Course ID Title Sec ID   Credits Syl Instructor Times Campus Location Mand 1st Exam
2020-2021 Spring 2021 10 Weeks MKTG-531-3 Developing Impactful Consumer Research 21 1 Chernev, Alexander; Rucker, Derek D. Wed 1:30 PM - 4:30 PM Evanston N/A (Room TBA) N