Course Catalog and Schedule



Research Methods In Marketing (MKTG-450-0)
1.00 Credit
TCE BidStats

Description:

This course counts toward the following majors: Managerial Analytics, Marketing, Marketing Management

The broad objective of this course is to provide a fundamental understanding of marketing research methods employed by well-managed firms. The course focuses on integrating problem formulation, research design, questionnaire construction, sampling, data collection and data analysis to yield the most valuable information. The course also examines the proper use of statistical applications as well as qualitative methods, with an emphasis on the interpretation and use of results.

Prerequisites:
All Students: MKTG-430-0 AND ( DECS-434-0 OR DECS-431-0 OR DECS-437-0 OR DECS-445-0 OR DECS-439-B OR IEMS-490-0 )

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Academic Year Term   Course ID Title Sec ID   Credits Syl Instructor Times Campus Location Mand 1st Exam
2013-2014 Fall 2013 MKTG-450-0 Research Methods In Marketing 61 1 Maimaran, Michal Tue/Fri 08:30 AM - 10:00 AM Evanston Jacobs (276) Y
2013-2014 Fall 2013 MKTG-450-0 Research Methods In Marketing 71 1 Maimaran, Michal Tue 06:00 PM - 09:00 PM Chicago Wieboldt (247) Y
2013-2014 Winter 2014 MKTG-450-0 Research Methods In Marketing 61 1 McShane, Blake Tue/Fri 08:30 AM - 10:00 AM Evanston Jacobs (160) Y
2013-2014 Winter 2014 MKTG-450-0 Research Methods In Marketing 62 1 McShane, Blake Tue/Fri 10:30 AM - 12:00 PM Evanston Jacobs (160) Y
2013-2014 Winter 2014 MKTG-450-0 Research Methods In Marketing 71 1 Touré-Tillery, Rima Thu 06:00 PM - 09:00 PM Chicago Wieboldt (247) Y
2013-2014 Spring 2014 MKTG-450-0 Research Methods In Marketing 31 1 Touré-Tillery, Rima Wed 06:00 PM - 09:00 PM Chicago Wieboldt (307) Y
2013-2014 Spring 2014 MKTG-450-0 Research Methods In Marketing 61 1 Goldsmith, Kelly Mon/Thu 01:30 PM - 03:00 PM Evanston Jacobs (101) Y
2013-2014 Spring 2014 MKTG-450-0 Research Methods In Marketing 62 1 Goldsmith, Kelly Mon/Thu 03:30 PM - 05:00 PM Evanston Jacobs (101) Y
2013-2014 Spring 2014 MKTG-450-0 Research Methods In Marketing 63 1 Qian, Yi Tue/Fri 08:30 AM - 10:00 AM Evanston Jacobs (276) Y
2013-2014 Spring 2014 MKTG-450-0 Research Methods In Marketing 64 1 Qian, Yi Tue/Fri 10:30 AM - 12:00 PM Evanston Jacobs (276) Y
2013-2014 Summer 2014 MKTG-450-0 Research Methods In Marketing 71 1 Maoz, Eyal Wed 06:00 PM - 09:00 PM Chicago Wieboldt (TBD) N
2013-2014 Summer 2014 MKTG-450-0 Research Methods In Marketing 76 1 Maoz, Eyal Sat 01:30 PM - 04:30 PM Chicago Wieboldt (TBD) N