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Marketing Research and Analytics (MKTG-450-0)
1.00 Credit
TCE BidStats

Description:
The broad objective of this course is to provide a fundamental understanding of marketing research methods employed by well-managed firms. The course focuses on integrating problem formulation, research design, questionnaire construction, sampling, data collection, and data analysis to extract the most valuable information. The group project constitutes a key element of the learning experience. Students work in teams, utilizing marketing research techniques to solve business problems faced by real firms from a wide variety of industries. Throughout the course, we examine the proper use of statistical applications as well as qualitative methods, with an emphasis on the interpretation and use of results. At the end of the quarter, student teams present their findings and make recommendations to their clients. There is no final exam.

Prerequisites:
Full-Time: (MKTG-430-0 OR MKTG-435-0 OR MKTGM-430-0)
E&W: (DECS-431-0 OR DECS-435-0 OR DECS-440-0) AND (MKTG-430-0 OR MKTG-435-0 OR MKTGM-430-0)

Download Schedule Information

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Academic Year Term   Session Course ID Title Sec ID   Credits Syl Instructor Times Campus Location Mand 1st Exam
2021-2022 Fall 2021 10 Weeks MKTG-450-0 Marketing Research and Analytics 41 1 Touré-Tillery, Rima Tue 09/20/2021-11/20/2021 1:30 PM - 4:30 PM
Tue 11/29/2021-12/04/2021 1:30 PM - 4:30 PM
Evanston Global Hub (2420 A&B) Y Confirm with professor and syllabus.
2021-2022 Fall 2021 10 Weeks MKTG-450-0 Marketing Research and Analytics 81 1 Touré-Tillery, Rima Wed 09/20/2021-11/20/2021 6:00 PM - 9:00 PM
Wed 11/29/2021-12/04/2021 6:00 PM - 9:00 PM
Chicago Wieboldt (350) Y Confirm with professor and syllabus.
2021-2022 Winter 2022 10 Weeks MKTG-450-0 Marketing Research and Analytics 31 1 Achar, Chethana Mon/Thu 01/03/2022-01/13/2022 8:30 AM - 10:00 AM
Wed 01/19/2022 8:30 AM - 10:00 AM
Mon/Thu 01/20/2022-03/12/2022 8:30 AM - 10:00 AM
Evanston Global Hub (2110) Y Confirm with professor and syllabus.
2021-2022 Winter 2022 10 Weeks MKTG-450-0 Marketing Research and Analytics 32 1 Achar, Chethana Mon/Thu 01/03/2022-01/13/2022 10:30 AM - 12:00 PM
Wed 01/19/2022 10:30 AM - 12:00 PM
Mon/Thu 01/20/2022-03/12/2022 10:30 AM - 12:00 PM
Evanston Global Hub (2110) Y Confirm with professor and syllabus.
2021-2022 Spring 2022 10 Weeks MKTG-450-0 Marketing Research and Analytics 81 1 Achar, Chethana Sat 9:00 AM - 12:00 PM Chicago Wieboldt (207) Y
2022-2023 Fall 2022 10 Weeks MKTG-450-0 Marketing Research and Analytics 41 1 Touré-Tillery, Rima Tue 6:30 PM - 9:30 PM Evanston TBD (Room TBA) Y
2022-2023 Fall 2022 10 Weeks MKTG-450-0 Marketing Research and Analytics 81 1 Touré-Tillery, Rima Wed 6:00 PM - 9:00 PM Chicago TBD (Room TBA) Y
2022-2023 Winter 2023 10 Weeks MKTG-450-0 Marketing Research and Analytics 31 1 Achar, Chethana Mon/Thu 10:30 AM - 12:00 PM Evanston TBD (Room TBA) Y
2022-2023 Winter 2023 10 Weeks MKTG-450-0 Marketing Research and Analytics 32 1 Achar, Chethana Mon/Thu 1:30 PM - 3:00 PM Evanston TBD (Room TBA) Y
2022-2023 Spring 2023 10 Weeks MKTG-450-0 Marketing Research and Analytics 31 1 Achar, Chethana Mon/Thu 10:30 AM - 12:00 PM Evanston TBD (Room TBA) Y