Course Catalog and Schedule



Marketing Research and Analytics (MKTG-450-0)
1.00 Credit
TCE BidStats

Description:
The broad objective of this course is to provide a fundamental understanding of marketing research methods employed by well-managed firms. The course focuses on integrating problem formulation, research design, questionnaire construction, sampling, data collection and data analysis to yield the most valuable information. The course also examines the proper use of statistical applications as well as qualitative methods, with an emphasis on the interpretation and use of results.

Prerequisites:
All Students: ( MKTG-430-0 OR MKTG-440-0 ) AND ( DECS-434-0 OR DECS-431-0 OR DECS-437-0 OR DECS-445-0 OR DECS-439-B OR IEMS-490-0 OR DECS-440-0 )

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Academic Year Term   Course ID Title Sec ID   Credits Syl Instructor Times Campus Location Mand 1st Exam
2014-2015 Fall 2014 MKTG-450-0 Marketing Research 61 1 Goldsmith, Kelly Mon/Thu 1:30 PM - 3:00 PM Evanston Jacobs (1246) Y Check syllabus and confirm final deliverable with professor.
2014-2015 Fall 2014 MKTG-450-0 Marketing Research 62 1 Goldsmith, Kelly Mon/Thu 3:30 PM - 5:00 PM Evanston Jacobs (1246) Y Check syllabus and confirm final deliverable with professor.
2014-2015 Fall 2014 MKTG-450-0 Marketing Research 71 1 Lee, Angela Y. Wed 6:00 PM - 9:00 PM Chicago Wieboldt (105) Y
2014-2015 Winter 2015 MKTG-450-0 Marketing Research 61 1 Bockenholt, Ulf Tue/Fri 8:30 AM - 10:00 AM Evanston Jacobs (G36) Y Check syllabus and confirm final deliverable with professor.
2014-2015 Winter 2015 MKTG-450-0 Marketing Research 62 1 Bockenholt, Ulf Tue/Fri 10:30 AM - 12:00 PM Evanston Jacobs (G36) Y Check syllabus and confirm final deliverable with professor.
2014-2015 Winter 2015 MKTG-450-0 Marketing Research 71 1 Lee, Angela Y. Tue 6:00 PM - 9:00 PM Chicago Wieboldt (305) Y
2014-2015 Spring 2015 MKTG-450-0 Marketing Research 61 1 Maimaran, Michal Tue/Fri 8:30 AM - 10:00 AM Evanston Jacobs (101) Y Check syllabus and confirm final deliverable or exam with professor.
2014-2015 Spring 2015 MKTG-450-0 Marketing Research 62 1 Maimaran, Michal Tue/Fri 10:30 AM - 12:00 PM Evanston Jacobs (101) Y Check syllabus and confirm final deliverable or exam with professor.
2014-2015 Spring 2015 MKTG-450-0 Marketing Research 63 1 Maimaran, Michal Tue/Fri 1:30 PM - 3:00 PM Evanston Jacobs (276) Y Check syllabus and confirm final deliverable or exam with professor.
2014-2015 Spring 2015 MKTG-450-0 Marketing Research 71 1 McShane, Blake Wed 6:00 PM - 9:00 PM Chicago Wieboldt (109) Y Check syllabus and confirm final deliverable or exam with professor.
2014-2015 Spring 2015 MKTG-450-0 Marketing Research 81 1 McShane, Blake Tue 6:30 PM - 9:30 PM Evanston Jacobs (276) Y Check syllabus and confirm final deliverable or exam with professor.
2014-2015 Summer 2015 MKTG-450-0 Marketing Research and Analytics 71 1 Maoz, Eyal Wed 6:00 PM - 9:00 PM Chicago Wieboldt (347) N
2014-2015 Summer 2015 MKTG-450-0 Marketing Research and Analytics 76 1 Maoz, Eyal Sat 1:30 PM - 4:30 PM Chicago Wieboldt (350) N
2015-2016 Fall 2015 MKTG-450-0 Marketing Research and Analytics 61 1 Maimaran, Michal Mon/Thu 1:30 PM - 3:00 PM Evanston TBD (Room TBA) N
2015-2016 Fall 2015 MKTG-450-0 Marketing Research and Analytics 62 1 Maimaran, Michal Mon/Thu 3:30 PM - 5:00 PM Evanston TBD (Room TBA) N
2015-2016 Fall 2015 MKTG-450-0 Marketing Research and Analytics 71 1 Maimaran, Michal Wed 6:00 PM - 9:00 PM Chicago TBD (Room TBA) N