Retail Analytics and Pricing (MKTG-462-0)
1.00 Credit
TCE BidStats

Description:
This course will teach you how to use analytics and data to address decisions faced by retailers and manufacturers. Pricing and promotion decisions are emphasized, with additional coverage on topics such as private labels, product assortment, trade funding, shopper marketing, and more. The course is organized around a hierarchy of topics. We spend roughly one week understanding pricing and promoting to an individual customer. This analysis provides the foundation as we move to more aggregate decisions, such as setting regular and promoted prices at the product level, managing category pricing, and understanding the drivers of store traffic. As we progress through this hierarchy of decisions, we illustrate how different types of data can---or can't---be used to answer managerial questions. A key part of the class is understanding the limitations of different types of data and how better planning can both simplify the analytics and increase your confidence in the findings. This class is very practical and hands-on. Most of the data we analyze is from real-world managerial problems, through collaborations with leading retailers and consulting firms who have brought problem-driven challenges to the classroom. Weekly homework assignments, both individual and group, are paired with in-class cases. There is no final exam.

Prerequisites:
All Students: (MKTG-430-0 OR MKTGM-430-0)

Download Schedule Information

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Academic Year Term   Session Course ID Title Sec ID   Credits Syl Instructor Times Campus Location Mand 1st Exam
2021-2022 Fall 2021 10 Weeks MKTG-462-0 Retail Analytics and Pricing 41 1 Gordon, Brett Tue 09/20/2021-11/20/2021 1:30 PM - 4:30 PM
Tue 11/29/2021-12/04/2021 1:30 PM - 4:30 PM
Evanston Global Hub (1110) N
2021-2022 Fall 2021 10 Weeks MKTG-462-0 Retail Analytics and Pricing 42 1 Gordon, Brett Tue 09/20/2021-11/20/2021 8:30 AM - 11:30 AM
Tue 11/29/2021-12/04/2021 8:30 AM - 11:30 AM
Evanston Global Hub (L110) N
2021-2022 Winter 2022 10 Weeks MKTG-462-0 Retail Analytics and Pricing 41 1 Tuchman, Anna Elizabeth Fri 8:30 AM - 11:30 AM Evanston Global Hub (L130) N
2021-2022 Winter 2022 10 Weeks MKTG-462-0 Retail Analytics and Pricing 51 1 Tuchman, Anna Elizabeth Fri 1:30 PM - 4:30 PM Evanston Global Hub (1110) N
2021-2022 Winter 2022 10 Weeks MKTG-462-0 Retail Analytics and Pricing 81 1 Tuchman, Anna Elizabeth Sat 9:00 AM - 12:00 PM Chicago Wieboldt (109) N
2021-2022 Spring 2022 10 Weeks MKTG-462-0 Retail Analytics and Pricing 31 1 Gordon, Brett Tue 8:30 AM - 11:30 AM Evanston TBD (Room TBA) N
2021-2022 Spring 2022 10 Weeks MKTG-462-0 Retail Analytics and Pricing 32 1 Gordon, Brett Tue 1:30 PM - 4:30 PM Evanston TBD (Room TBA) N
2021-2022 Spring 2022 10 Weeks MKTG-462-0 Retail Analytics and Pricing 81 1 Gordon, Brett Wed 6:00 PM - 9:00 PM Chicago TBD (Room TBA) N